What is Profit Power?

Profit Power is a fully customized high performance Microsoft Windows based end-to-end ERP brokerage management system for sophisticated real estate firms with multiple companies and/or multiple remote branch office locations. Its customizable design incorporates both financial and marketing functionality to provide increased revenue opportunities and reduce inefficiency. With 30 plus years in the real estate technology arena we understand the importance of providing more than just software and Profit Power represents the accumulation of customized features demanded by enterprise size real estate organizations. We also realize that no two real estate organizations operate the same and therefore our professonal team is dedicated to providing a tailored solution that matches the requirements of your organization.

With over 75 fully integrated modules (single data entry) it's no wonder it is the leading back office solution in the country (check out the 'Executive Overview', 'Detailed Overview', 'Profit Power Product' and 'Download' sections for more details).

  • Resource Planning (production budgets)
  • Sales/Closings (contract processing)
  • Instantaneous Commission Calculations (create your own compensation plans using your own rules)
  • Off-the-Top/Off-the-Bottom Deductions
  • Franchise Fees
  • Referral Fees (4 types - relo, web, broker-to-broker and internal agent-to-agent)
  • Broker Held Escrow Funds Management
  • Agent Billing/Collection (rules based auto-deduction)
  • Seamless G/L Integration (Great Plains, Quickbooks, etc.)
  • Relocation Referral Prospects (a complete relocation department prospect management sub-system)
  • Laser Check Printing (your own format)
  • Bank Reconciliations
  • Contact Management (create your own post sale marketing programs - 7 year cycle)
  • 1099 Reporting
  • Showing Appointment Tracking
  • Advertising Management
  • To-do Tasks (transaction management)
  • Business Partner Notification (automatically sends new leads to your strategic 'one-stop-shop' business partners)
  • Web Lead Capture /Management (auto links leads with sale contracts)
  • Accounting Dept Reporting
  • Real Time Web Reporting for Executives, Managers & Agents
  • Thousands of reporting options with the ability to create your own (Microsoft SQL open database)
  • Auto-email Reporting
  • Rules Based Solution Providing Unlimited Configurations For Multi-Company and/or Multi-Branch Real Estate Organizations
  • MLS Downloads
  • XML Uploads
Who Uses Profit Power?

Many of the top 100 enterprise size real estate brokerages in the country are Profit Power customers (check out our 'Testimonials' section):

  • Alain Pinel Realtors
  • Carlson GMAC
  • Century 21 Agawam-Albertson
  • Century 21 Town & Country
  • Coldwell Banker Bain
  • Coldwell Banker United
  • Gloria Nilson GMAC
  • Greenwood King Real Estate
  • Howard Hanna Real Estate
  • Illustrated Properties
  • Jenny Pruitt & Associates
  • Koenig & Strey GMAC
  • MJ Peterson Real Estate
  • Pacific Union GMAC
  • Prudential California
  • Real Estate One
  • Realty USA
  • Ruhl & Ruhl Real Estate
  • William Raveis Real Estate
  • and many more .....

View Ron Hurak's blog on ideas for increased profitablility through technology:

Operating a Successful Brokerage Blog