About Our Founders

Ron Hurak

Ron Hurak's background was in electronic engineering, but his entrepreneurial spirit lead him into real estate in 1974. Within a few years, Ron along with his wife and partner started their own real estate brokerage, specializing in new home sales. In 1981, Ron received his CCIM designation and soon after joined the CCIM faculty.

Ron's educational background still held a fascination with electronics so back when IBM PCs and Microsoft were unknown names and personal computers were still kits purchased from electronic hobby stores or Radio Shack, Ron entered the real estate technology era and in 1978 developed one of the first automated listing systems.

Thirty years later, Ron is known as one of the top experts in real estate back office automation and his product Profit Power© is used by many of the top real estate firms in the country. He can be reached by email at rhurak@profitpowersystem.com or calling him at 716-989-6049

Aaron Taylor

Aaron Taylor is the Chief Executive Officer of LanTrax, Inc., a diversified technology firm specializing in software solutions for real estate brokers. Taylor founded LanTrax in 2001 and helped develop the company's Broker 1 Suite of real estate solutions, including the Profit Power back office solution, the LeadTrax lead management system, the Resource Center intranet portal, and other applications.

Taylor has provided software development and consulting service to real estate firms for more than 15 years. LanTrax currently provides services to more than 150 real estate firms throughout the United States. LanTrax is responsible for sales, marketing, implementation, and training for Profit Power. He can be reached by email at aaron.taylor@lantrax.com or by phone at 716-929-0000.